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April 04 2016

boonlay28jhs

Shopping Centre Management - What Makes a Great Shopping Centre Manager

A shopping centre manager will be a lot different than your ordinary commercial property owner. They must have a good level of marketing skill behind them together with excellent communication skills. Boon Lay Shopping Centre Singapore

Should you run a real estate agency and they are to be moving  into retail property management then you should carefully consider your staffing strategy before you get started. It is quite likely your existing property managers are not ideal working in or on the retail property. The skill mix differs from the others and not commonly obtainable in your average real-estate person.

A great manager for retail rentals are hard to find and are an exclusive type of person. Here is why:

 A shopping centre is often a vibrant property investment type that integrates on the community and customer. Marketing the property within that focus is definitely an ongoing task for the centre manager. Neglect it at the peril as a property that isn't aligned to the community will decline faster than you think.
 Tenants in a shopping centre less difficult more focused on property usage overall performance than tenants in office or industrial property. This is because the tenancy they occupy may very well be their business and livelihood. Communication with tenants in the shopping centre is really a daily event and is a critical part of the centre manager's job.

Both of these elements of action are extremely high in the activities of a manager. It is not unusual for any the person to spend the beginning of every day or a large number of the morning moving around the property and chatting with the tenants.

Tenants ought to see the retail property owner frequently and correspond with them well. In mere this way can the manager always watch out for lease issues and tenant volatility. In retail property these 4 elements are higher plus more volatile than in some other property category.

It is not unusual for a retail manager to get a team of people around them to support on other specialised tasks such as leasing, accounting, maintenance, tenant services, customer communication, and community contact. It is advisable to locate these people on site so that response and action can be implemented. Ultimately the retail manager is responsible for all staff and also the property performance overall.

It's the retail manager that may ultimately analyse and sign off about the completed:

 Building budget
 Income performance
 Expenditure activity
 Maintenance report
 Arrears recovery strategy
 Risk management
 Energy management
 Essential services function from the property
 Common area usage
 Customer visitation figures for the centre
 Turnover figures from tenants
 Capital expenditure plans and report
 Lease deals and negotiations with new tenants
 Tenant Mix strategy and implementation
 Lease renewals and changes with sitting tenants
 Renovation and refurbishment plans
 Community marketing plan
 Shopping Centre marketing plan

As you can see, a shopping centre manager isn't your average property owner. They bring many more skills on the task. They are a strength to the real estate agency alon g with a high quality service for landlords. Boon Lay Shopping Centre Singapore

Don't be the product, buy the product!

Schweinderl